CHALLENGE
Redefine what creativity means around the world for a global fashion brand.

METHOD

• Undertake contextual research to highlight thoughts and tensions around creativity.
• Interview 15 experts about creativity from various backgrounds including music, skate, sport, business, science and art. 
• Consider creativity through life - how is it different in children and how does it translate through adulthood. 
• Deliver findings to client.

OUTCOMES

• Delivery of a report with key findings and suggested actions for the brand.