CHALLENGE
Design products and services based on people's unique DNA barcode.

METHOD

• Designed product range, including jewellery and gift items.
  
• Mapped and developed a blueprint for service delivery, including timeframes and cost. 
  
• Sourced and managed suppliers of raw materials.
  
• Built database for intelligent stock control.
  
• Designed multi-use packaging (for safe storage / shipping) which could be used for all services in the business. 
  
• Liaised with manufacturer to produce and deliver product packaging. 
  
• Developed the back-end business infrastructure to build and ship products upon receipt of order.
  

OUTCOMES

• DesigNA - a unique range of products based on an individuals genetic profile.
• Generated PR for the company (Complement Genomics), which helped its other genetic testing services gain a  wider presence.