Foresight:
Translating global market forces and trends into insights that inform and impact business and brand strategy. 

Insight:

Qualitative/design-led research:

• mobile and in-home ethnographic deep-dives
• expert interviews
• street intercepts
• online community set-up and management
• retail shop-alongs
• semiotic analysis

Innovation:

Front-end innovation activities:

• innovation Safaris
• expert & thought-leader interviews
• opportunity mapping
• design and delivery of theme-based client supper clubs
• recruitment of thought-leaders, experts and innovators
• design and facilitation of concept generation workshops

Design, testing & delivery:

• service and systems design
• customer/user-journey mapping
• existing & future service mapping
• basic wire-framing
• basic prototyping
• service blueprints

Strategy:

• innovation roadmaps and business strategy​
• ​future-focused strategic recommendations based on the needs and capabilities of the business, organisation or brand

​Image source:  Architects Zeller & Moye and artist Katie Paterson installed this public artwork in the grounds of Bristol University, England, which is made up of samples from more than 10,000 tree species.  I love this piece because of the composition and light