CHALLENGE
Identify and develop new business opportunities with potential for high growth in the health, ageing and end of life sector.

METHOD

• Undertook insight and market-led desk and field research.
  
• Identified new, high-growth business opportunities, including a funeral service called the Departure Lounge.
  
• Developed comprehensive business propositions.
  
• Created networks of support and engaged potential business stakeholders.
• Pitched business propositions to the Senior Management Team / Board.
  
• Undertook de-risking activity for each business proposition.
  

OUTCOMES

• New business ideas fed into the innovation pipeline.
• Developed business propositions for the ideas with the most potential as high-growth business opportunities.
• Built bridges between public and private sector organisations. 
  
• Assisted with public-sector procurement. 
  
• Connected entrepreneurs, business stakeholders and technologists / scientists. 
  
• Designed and delivered training for colleagues in service design. 

NOTE: image courtesy of Eco Urns.