CHALLENGE

• Help a global PLC transform its business culturally and commercially, by moving from a old-world business to a new-world business. 
• Deliver an innovation programme which transitions the client from a product-driven to a needs-driven company. 
• Provide them with three actionable disruptive business opportunities that help people live better lives.

METHOD

• Targeted and recruited people with 'extreme' life experiences.
• Ethnographic in-home deep-dive interviews using design research tools.
  
• Design and facilitate co-creation events.
• Research and develop disruptive business opportunities.
• Co-design an innovation roadmap.

OUTCOMES

• 35 new product/service/business ideas.
  
• Innovation roadmap with 3 business ideas developed into basic business models.
  
• A plan for transforming their corporate innovation culture.
  

NOTE: image courtesy of Future Maps.