CHALLENGE

• Design and deliver an open innovation programme with a PLC and entrepreneurs.
• Develop 3 new disruptive business opportunities around personal data.
• Champion the project internally in the PLC to gain buy-in to the ideas.
• Transform the innovation process from product-driven to a needs-driven innovation pipeline. 

METHOD

• Shoutout to a network of 3,000 creative thinkers to identify needs.  
• Design and facilitate hackathons which engage entrepreneurs in the UK and US.
• Prototype and test business opportunities.
• Develop an innovation roadmap. 

OUTCOMES

• 6 innovation platforms.
• Over 100 initial ideas. 
• 10 short-listed ideas.
• 3 final service concepts, designed into an innovation roadmap. 

NOTE: image c/o silicon angle.