CHALLENGE

• Help a global fitness brand pioneer the future of women's fitness training.
• Uncover latent needs to inspire new products, experiences, communications and services for the Global Women’s Training team.
• Focus on and explore the sensory aspects of training. 

METHOD

• Sourced and interviewed fitness obsessed young women in London and New York.
• Arranged meetings with experts, including the founder of the New York Quantified-Self Meetup, a Director of the Institute of Play in New York and a Blindfold Kungfu expert and TED speaker. 
• Facilitated cultural immersions (visits to innovative and inspiring locations)
• Extracted key research findings and presented summary to clients.
• Designed and delivered co-creation events.
• Developed and delivered ideas and strategy roadmap.

OUTCOMES

• Deliverable presented within the organisation at a key internal strategy meeting. 
• Client discussed partnership opportunities with experts we’d introduced them to through the project, including entrepreneurs operating in the fitness space.

NOTE: image courtesy of DietFourWeightLoss.