LAURA MELISSA WILLIAMS
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CHALLENGE
Help a global company in the automotive industry design a better user-experience.

METHOD
  • Research amnesty of existing internal documents. 
  • Session 1: mapping the existing user-journey.
  • Session 2: mapping the future user-journey.

OUTCOMES
  • Alignment between team members of key areas to focus on in the user experience.
  • UX and back-end developers used maps as foundations for technical planning. 
  • Areas highlighted which needed future discussion and agreement within the team.
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  • What I bring
  • WHAT I DO
  • Clients
  • Experiments
  • Contact
  • Journal