CHALLENGE
Improve the shopping experience within Goods of Desire retail outlets and DNM (a boutique shopping Mall).

METHOD

• Undertook mystery shopping activities to feed into a review of DNM Mall which highlighted areas of good customer service and areas which needed improvement.
• Developed a way-finding recommendation report.
  
• Designed specifications for new signage.
  
• Worked collaboratively with the team to design, manufacture and place improved signage.
  

OUTCOMES

• Improved shopping experience for all DNM customers (both Western and Eastern).
• Clearer navigation through the Mall.
• Clearer DNM brand presence outside and inside the Mall.