LAURA MELISSA WILLIAMS
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Let's collaborate.

"You want Laura on your team not just because of what she brings,
​but because of what she brings out in others."


​Gareth Lymer, 
Co-Founder and Director, After the Comma

What I bring

  • A comprehensive set of services across design strategy, coaching and facilitation. 
  • Extensive expertise from 80+ design and innovation projects,  across numerous sectors and industries. 
  • Deep knowledge and expertise innovating in health and environmental sectors. 
  • Newer knowledge and skills in regenerative/responsible innovation. 
  • Strategic and practical expertise: balancing creative opportunities ​with commercial constraints to unlock imaginations, inspire new thinking, tackle complex challenges and future-proof organisations.
  • Entrepreneurial spirit: co-founded two businesses, including the first service design agency in the north of England.
  • A systemic mindset. 
  • A caring and critical approach: provocative yet thoughtful. 
  • Bridge-building/translation between silos: interdisciplinary working, deeply collaborative. 
  • A rare skillset weaving through design, science, and the arts.
  • A wider network of trusted colleagues and associates who I can tap into across innovation, social design, and regenerative business spaces.
  • A focus on collaboration and openness: I build partnerships with clients.

Core skills 

I'm a proud multidisciplinarian, with expertise spanning:​
  • ​Design Strategy 
  • Design Research / Insight
  • Front-end innovation 
  • Service / Experience Design
  • ​Systems Thinking 
  • Creative workshop facilitation
  • Coaching (team / systems) 

I'm experimenting with, and learning about:
  • Speculative Futures
  • Participatory art
  • Regenerative art
  • Regenerative design and innovation​

Clients bring me on-board to:

Identify, test and develop opportunities, ideas, concepts. 
Better understand emerging market, customer and citizen needs. 
Co-create a vision that is clear and gains buy-in. 
Lead teams, programmes and projects. 
Imagine and co-create possible futures. 
Create product, service and business strategies that deliver. 
Coach and up-skill teams and individuals. ​
"​I value your energy. I know that when you're committed to a project, you're always on. 
You notice things and share them - and keep the client's broader needs top of mind."


Jacky Parsons,
 Founder and Director, ​Intelligencer
Lets collaborate!

Collaborations / affiliations

  • The brilliant UK Design Council team, where I'm an Associate. 
  • Nat Hunter, Cat Drew, Rachel Bronstein, Laura Malan on the recently launched Design Council Systemic Design Toolkit. 
  • Marie Geneste, Co-founder of  The C Collective: people and planet centred design and marketing. 
  • With Jacky Parsons at Intelligencer: research and strategy consultancy. 
  • Francesca Allen, designer extraordinaire on design projects for healthcare start-ups. 
  • Lucy Jane MacAllister Dukes, fellow artist and creator of Mossibilities - art and ecology nature connection experiences.
  • Thomas Mansfield, Founder of Pale Blue and Cards for Life. 
  • The excellent Bioleadership Fellowship - as part of the 2024 cohort of leaders working toward better forms of human progress.​

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Networks

No project is too small.

However, if needed I'm always happy to draw upon my network of tried and trusted collaborators and practitioners working across research, regenerative design and innovation, art, tech and social change to form a bespoke team.

There are a number of people who I regularly collaborate with, so we can hit the ground running. 

I actively maintain close ties with London’s start-up & innovation communities.
 

The skills and knowledge in my networks include (but are not limited to):
  • user research and insight
  • life-centred design
  • business design
  • foresight/futures
  • governance 
  • ​visual design
  • organisational design
  • ​project and programme management
  • copywriting
  • service design
  • UX/UI
  • ​post-growth entrepreneurship
  • business model design
  • impact measurement and evaluation
  • capability building.

I am also part of the Bioleadership-Fellowship and connected with 150+ leaders and innovators working with and for nature. 
It would be lovely to connect - please drop me a line to say hello.   
Say hello
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  • What I bring
  • WHAT I DO
  • Clients
  • Experiments
  • Contact
  • Journal